I guess I could throw in a couple of pennies into this discussion. I agree that we should try to pin down the logo's essential elements before submitting any prototypes. (If we *really* need pictures, we might consider setting up a Boost Wiki page for them.) IMHO, there are only two essential elements: Boost and ++. "Boost" should be there for the obvious reason, and "++" evokes enough of a positive association to the implementation language without having to say "C++". Why isn't "<>" an essential element? Because it's too solution-specific. For example, I can't imagine a Python programmer wanting to use Boost.Python because it utilized templates. Boost.PP is another great library that doesn't use templates at all, though it works great with them. Finally, Boost is the proving grounds for libraries that are candidates for the entire C++ standard, not just the STL. Of course, w/out the "C++" element, there's no point in using "/", either. Now that I've proprosed the elements, I think the idea of using the pre-increment operator instead of post-increment should also be incorporated into the logo, so hard-core programmers could see at a glance that we value performance, too. Putting it all together, I believe the essence of the logo should be: ++Boost You could have the word "Boost" look like a space shuttle orbiter, as someone else suggested. The colors would be perfect, as orbiters are black and white (w/out the U.S. flag). The "++" would then look like smoke exhaust. The essence for the Boost.Build logo could then be ++Boost Build where "Build" would look like a rocket-launching truck. (A vehicle assembly building would be more accurate, but less resonant, not to mention too big.) One objection I could foresee with this idea would be that space shuttles might be phased out in the near future because of the last national tragedy involving them. Say anything you want about C++, that's one form of resonance I wouldn't want to evoke. Feel free to take my place in the bicycle shed if that's what we're ending up building :) Cromwell Enage __________________________________ Do you Yahoo!? Meet the all-new My Yahoo! - Try it today! http://my.yahoo.com