Another logo proposal

Here's my take. I'm providing b/w and color versions. The idea is to provide an abstract logo to associate with Boost while retaining the visual link with the previous artwork (through using the same Impact font for the name, a very appropriate font IMHO.) Some more rationales behind the proposal: * It can be easily rasterized. * It goes well with flat backgrounds. * It works as a transition from the old logo. As for the logo itself, it tries to convey the following connotations: * Its square shape, and the fact that is bottom aligned with the text, gives a sense of solidness. * It reminds the reader of a set of construction toolkit pieces, which associates well with Boost being a repository of general purpose libraries. * The "++" part of C++ is retained, integrated into the logo. Going a little pedantic, one can even recognize the logo as a deconstruction of "C++", where the L-shaped pieces are the two halves of an upper "C", split and shifted. Dya like it? Joaquín M López Muñoz Telefónica, Investigación y Desarrollo

Joaquín Mª López Muñoz wrote:
Here's my take. I'm providing b/w and color versions. The idea is to provide an abstract logo to associate with Boost while retaining the visual link with the previous artwork (through using the same Impact font for the name, a very appropriate font IMHO.) Some more rationales behind the proposal:
* It can be easily rasterized. * It goes well with flat backgrounds. * It works as a transition from the old logo.
As for the logo itself, it tries to convey the following connotations:
* Its square shape, and the fact that is bottom aligned with the text, gives a sense of solidness. * It reminds the reader of a set of construction toolkit pieces, which associates well with Boost being a repository of general purpose libraries. * The "++" part of C++ is retained, integrated into the logo. Going a little pedantic, one can even recognize the logo as a deconstruction of "C++", where the L-shaped pieces are the two halves of an upper "C", split and shifted.
Dya like it?
I like it. Although a version without the L-shapes might be interesting, too. Or maybe fill the edges, too? Hmm... it just looks a bit nervous to me with the "gaps" in two corners. With filled edges, it's more like a solid block. And "solid" is a good word to associate with boost, IMHO. Also, I like the fact it's prefix, not postfix, because this also communicates the efficiency of Boost ;) Regards, Daniel -- Daniel Frey aixigo AG - financial solutions & technology Schloß-Rahe-Straße 15, 52072 Aachen, Germany fon: +49 (0)241 936737-42, fax: +49 (0)241 936737-99 eMail: daniel.frey@aixigo.de, web: http://www.aixigo.de

Daniel Frey wrote:
Joaqu?n M? L?pez Mu?oz wrote:
Here's my take. I'm providing b/w and color versions. The idea is to provide an abstract logo to associate with Boost while retaining the visual link with the previous artwork (through using the same Impact font for the name, a very appropriate font IMHO.)
Seems we are one the same page :-)
Dya like it?
Mostly.
I like it. Although a version without the L-shapes might be interesting, too.
I think the L shapes are distracting from the ++ in this case because they are too similar to the ++. Using another framing element that doesn't resemble the ++ would likely work better. -- -- Grafik - Don't Assume Anything -- Redshift Software, Inc. - http://redshift-software.com -- rrivera/acm.org - grafik/redshift-software.com - 102708583/icq

Rene Rivera <grafik.list@redshift-software.com> writes:
Daniel Frey wrote:
I like it. Although a version without the L-shapes might be interesting, too.
I think the L shapes are distracting from the ++ in this case because they are too similar to the ++. Using another framing element that doesn't resemble the ++ would likely work better.
Here are a couple that were inspired by something I noticed about the angle brackets in this thread ;-) Like 'em at all? -- Dave Abrahams Boost Consulting http://www.boost-consulting.com

On Mon, 22 Nov 2004 14:28:24 -0500 David Abrahams <dave@boost-consulting.com> wrote:
Here are a couple that were inspired by something I noticed about the angle brackets in this thread ;-)
Maybe if the grey C++ part were a bit smaller. They seem to push out the "S" which should probably be more dominant that the "++" that wraps it...

Jody Hagins <jody-boost-011304@atdesk.com> writes:
On Mon, 22 Nov 2004 14:28:24 -0500 David Abrahams <dave@boost-consulting.com> wrote:
Here are a couple that were inspired by something I noticed about the angle brackets in this thread ;-)
Maybe if the grey C++ part were a bit smaller. They seem to push out the "S" which should probably be more dominant that the "++" that wraps it...
If you want to play with it, I did it in powerpoint: http://luannocracy.com/logo.ppt -- Dave Abrahams Boost Consulting http://www.boost-consulting.com

Here are a couple that were inspired by something I noticed about the angle brackets in this thread ;-)
David, sorry having to tell you that, but the kind you designed your 's' very much reminds me of some particular Nazi symbols. I'm sure this was not your intention, but in Europe we try avoid writing the 's' this way anywhere (especially in Austria...). It's just my 2 cents.... Funny what one has to take into account! (sorry that the only feedback I give to this discussion is not quite constructive but I'm just too busy at the moment) Cheers, Stefan

"Stefan Slapeta" <stefan@slapeta.com> writes:
Here are a couple that were inspired by something I noticed about the angle brackets in this thread ;-)
David, sorry having to tell you that, but the kind you designed your 's' very much reminds me of some particular Nazi symbols.
I was afraid of that. I didn't want to point it out, in case it was actually a non-issue.
I'm sure this was not your intention, but in Europe we try avoid writing the 's' this way anywhere (especially in Austria...). It's just my 2 cents....
Well, I guess it's a serious issue then.
Funny what one has to take into account!
(sorry that the only feedback I give to this discussion is not quite constructive but I'm just too busy at the moment)
Destroying the chance of having anything reminiscent of the S.S. in conjunction with Boost is quite constructive! -- Dave Abrahams Boost Consulting http://www.boost-consulting.com

David Abrahams <dave@boost-consulting.com> writes:
Funny what one has to take into account!
(sorry that the only feedback I give to this discussion is not quite constructive but I'm just too busy at the moment)
Destroying the chance of having anything reminiscent of the S.S. in conjunction with Boost is quite constructive!
Actually, that was pretty easy to fix. Here are a couple of possibilities, along with some "widgets" that were inspired by the ">>" marks in one of Rene's recent pages. http://www.luannocracy.com/logo-widget.png -- Dave Abrahams Boost Consulting http://www.boost-consulting.com

On Nov 23, 2004, at 9:30 AM, David Abrahams wrote:
David Abrahams <dave@boost-consulting.com> writes:
Funny what one has to take into account!
(sorry that the only feedback I give to this discussion is not quite constructive but I'm just too busy at the moment)
Destroying the chance of having anything reminiscent of the S.S. in conjunction with Boost is quite constructive!
Actually, that was pretty easy to fix.
Here are a couple of possibilities, along with some "widgets" that were inspired by the ">>" marks in one of Rene's recent pages.
The ones on top are a bit reminiscent of the Jesus fish :) Doug

On Tue, 23 Nov 2004 09:43:14 -0500, Doug Gregor wrote
The ones on top are a bit reminiscent of the Jesus fish :)
Hmm, looked like a pac-man to me -- that might be the Boost as Borg analogy -- eating everything in it's path ;-) Jeff

On Tue, 23 Nov 2004 09:30:33 -0500, David Abrahams <dave@boost-consulting.com> wrote:
Respectfully: Yuck. -- Caleb Epstein caleb dot epstein at gmail dot com

David Abrahams wrote:
David Abrahams <dave@boost-consulting.com> writes:
Funny what one has to take into account!
(sorry that the only feedback I give to this discussion is not quite constructive but I'm just too busy at the moment)
Destroying the chance of having anything reminiscent of the S.S. in conjunction with Boost is quite constructive!
Actually, that was pretty easy to fix.
Here are a couple of possibilities, along with some "widgets" that were inspired by the ">>" marks in one of Rene's recent pages.
Sorry to disappoint you. I didn't follow the thread (like I ignore all of the design discussion) but accidently I clicked on the link. I *immediately* associated the s in the logo with the swastika symbol as used by the Nazis. Neo-Nazis in Germany and elsewhere produce a lot of symbols that resemble the "original"[*] Nazi symbol more or less directly; this includes softening the edges or reducing the number of arms in the symbol by 1 or 2. Btw, the third of the small blue C++ logos resembles a Christian fish symbol. I wouldn't be fond of that kind of connotation either. Regards, m [*] I'm aware of the fact that the symbol is much older than any Nazi. Hence the quotes around 'original'.

Martin Wille wrote:
Sorry to disappoint you. I didn't follow the thread (like I ignore all of the design discussion) but accidently I clicked on the link. I *immediately* associated the s in the logo with the swastika symbol as used by the Nazis.
Neo-Nazis in Germany and elsewhere produce a lot of symbols that resemble the "original"[*] Nazi symbol more or less directly; this includes softening the edges or reducing the number of arms in the symbol by 1 or 2.
I wouldn't like to start a discussion about Nazi symbols here but IMO it's actually very difficult to predict which associations someone has. If you want to avoid them at all, you probably have to avoid any highlighting of the letter 's'! I can't say where the boundary of good taste is; see e.g. the sign of our urban train in Vienna: http://www.schnellbahn-wien.at and - last but not least - believe me, I sometimes run into troubles, too, when I use my initials ;) Stefan

David Abrahams wrote:
[...] Here are a couple of possibilities, along with some "widgets" that were inspired by the ">>" marks in one of Rene's recent pages.
I realize that you are trying to fit the 's' in with '++', but I feel like the ++ is too big, and that the 's' shrinks too much. I wonder if more of a 3-D approach with overlapping or interlacing would be promising? Or perhaps even impossible overlapping, a la Escher? Dave

"David B. Held" <dheld@codelogicconsulting.com> writes:
David Abrahams wrote:
[...] Here are a couple of possibilities, along with some "widgets" that were inspired by the ">>" marks in one of Rene's recent pages. http://www.luannocracy.com/logo-widget.png
I realize that you are trying to fit the 's' in with '++', but I feel like the ++ is too big, and that the 's' shrinks too much. I wonder if more of a 3-D approach with overlapping or interlacing would be promising? Or perhaps even impossible overlapping, a la Escher?
I think I'm out of brilliant ideas (and time!) Please feel free to mutilate any of my designs to get something you like better. -- Dave Abrahams Boost Consulting http://www.boost-consulting.com

David Abrahams writes:
"David B. Held" <dheld@codelogicconsulting.com> writes:
David Abrahams wrote:
[...] Here are a couple of possibilities, along with some "widgets" that were inspired by the ">>" marks in one of Rene's recent pages. http://www.luannocracy.com/logo-widget.png
I realize that you are trying to fit the 's' in with '++', but I feel like the ++ is too big, and that the 's' shrinks too much. I wonder if more of a 3-D approach with overlapping or interlacing would be promising? Or perhaps even impossible overlapping, a la Escher?
I think I'm out of brilliant ideas (and time!)
Please feel free to mutilate any of my designs to get something you like better.
IMO what we should do to save the whole thing from falling on the floor for another several years is to make time work for us. That is, we should write up / summarize the logo requirements that have been already formulated in some of the recent threads, and open an official Boost logo contest. With proper publicity, chances are that in a couple of months we'll have quite a few attractive designs to choose from. -- Aleksey Gurtovoy MetaCommunications Engineering

"Aleksey Gurtovoy" <agurtovoy@meta-comm.com> writes:
IMO what we should do to save the whole thing from falling on the floor for another several years is to make time work for us. That is, we should write up / summarize the logo requirements that have been already formulated in some of the recent threads, and open an official Boost logo contest. With proper publicity, chances are that in a couple of months we'll have quite a few attractive designs to choose from.
That's a brilliant idea. I'm always amazed at some of the slick website designs I see behind these free software projects. There must be quite a few open-sourcerors with the right skills. -- Dave Abrahams Boost Consulting http://www.boost-consulting.com

I second that. Cheers, Michael On Mon, 22 Nov 2004 21:52:26 +0100, Stefan Slapeta <stefan@slapeta.com> wrote:
Here are a couple that were inspired by something I noticed about the angle brackets in this thread ;-)
David, sorry having to tell you that, but the kind you designed your 's' very much reminds me of some particular Nazi symbols. I'm sure this was not your intention, but in Europe we try avoid writing the 's' this way anywhere (especially in Austria...). It's just my 2 cents....
Funny what one has to take into account!
(sorry that the only feedback I give to this discussion is not quite constructive but I'm just too busy at the moment)
Cheers,
Stefan
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Daniel Frey ha escrito:
I like it. Although a version without the L-shapes might be interesting, too. Or maybe fill the edges, too? Hmm... it just looks a bit nervous to me with the "gaps" in two corners. With filled edges, it's more like a solid block. And "solid" is a good word to associate with boost, IMHO.
Well, here are all the possibilities so that we can compare them. My personal preference is, in this order: 1,3,4,2 The crosses alone (2) lose the solid look, while in the full square version (4), it looks like, instead of six pieces, the two crosses are depicted against a flat background, which ruins the lego metaphor. As for (1) and (2), the added little square at the bottom (2) renders the logo more stable, though in the other hand the result is not as clean as (1). René Rivera wrote:
I think the L shapes are distracting from the ++ in this case because they are too similar to the ++. Using another framing element that doesn't resemble the ++ would likely work better.
I can't come up with another framing scheme that maintains the lego metaphor. To me, those L shapes do not really form a frame, but are supposed to be stacked along the cross pieces. Your anschauung may vary, of course :) Joaquín M López Muñoz Telefónica, Investigación y Desarrollo

On Monday, November 22, 2004, at 01:22 PM, Joaquín Mª López Muñoz wrote:
Daniel Frey ha escrito:
I like it. Although a version without the L-shapes might be interesting, too. Or maybe fill the edges, too? Hmm... it just looks a bit nervous to me with the "gaps" in two corners. With filled edges, it's more like a solid block. And "solid" is a good word to associate with boost, IMHO.
Well, here are all the possibilities so that we can compare them. My personal preference is, in this order:
1,3,4,2
The crosses alone (2) lose the solid look, while in the full square version (4), it looks like, instead of six pieces, the two crosses are depicted against a flat background, which ruins the lego metaphor. As for (1) and (2), the added little square at the bottom (2) renders the logo more stable, though in the other hand the result is not as clean as (1).
René Rivera wrote:
I think the L shapes are distracting from the ++ in this case because they are too similar to the ++. Using another framing element that doesn't resemble the ++ would likely work better.
I can't come up with another framing scheme that maintains the lego metaphor. To me, those L shapes do not really form a frame, but are supposed to be stacked along the cross pieces. Your anschauung may vary, of course :)
I like the stair-step imagery of the second .png- (the one with no backing field) It's a nice play on the use of building blocks. I think it still carries a blocky, solid/stable feel. Is there a single color restriction for ease of printing? If not adding a third '+' in a different color (or perhaps in outline) would further emphasize building on C++.

What would you think about somehow weaving the ++ into the Boost? Also, would it be totally inappropriate to have a little jetstream coming out of the B, to evoke a rocket? One that is the height of the B at the beginning, and expands outward a little to the left. Dave
participants (15)
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Aleksey Gurtovoy
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Caleb Epstein
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Daniel Frey
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David Abrahams
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David B. Held
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Doug Gregor
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Jeff Garland
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Joaquín Mª López Muñoz
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Jody Hagins
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Joel Young
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Martin Wille
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Michael Walter
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Rene Rivera
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Rich Johnson
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Stefan Slapeta