[home page] Marketing?

While the redesigned Boost home page is informative and visually attractive, it doesn't seem to me to have much marketing punch because it doesn't give a viewer any idea of how useful and successful Boost has become. Thanks to stylesheet help from Rene Rivera, I've drafted a new section (currently entitled "Mini-FAQ") that is supposed to convey the marketing message that Boost is a success and useful to a lot of people. See draft version at http://www.esva.net/~beman/boost-home/index.htm Comments? Do others think this is worth adding? If we go forward with this, I'll try to get quotes from one or two other C++ luminaries to go in the "What do others say about Boost" sub-section. --Beman

Beman Dawes wrote:
While the redesigned Boost home page is informative and visually attractive, it doesn't seem to me to have much marketing punch because it doesn't give a viewer any idea of how useful and successful Boost has become.
Thanks to stylesheet help from Rene Rivera, I've drafted a new section (currently entitled "Mini-FAQ") that is supposed to convey the marketing message that Boost is a success and useful to a lot of people.
See draft version at http://www.esva.net/~beman/boost-home/index.htm
Comments?
I would say that this "Mini-FAQ, probably reformatted and without header, should be placed immediately after: The Boost web site provides free peer-reviewed portable C++ source libraries. sentence. IMO, the remainder of the current "Welcome to boost.org" section, while correct, presicely lacks "marketing punch". - Volodya

"Vladimir Prus" <ghost@cs.msu.su> wrote in message news:da3f6p$r41$1@sea.gmane.org...
Beman Dawes wrote:
While the redesigned Boost home page is informative and visually attractive, it doesn't seem to me to have much marketing punch because it doesn't give a viewer any idea of how useful and successful Boost has become.
Thanks to stylesheet help from Rene Rivera, I've drafted a new section (currently entitled "Mini-FAQ") that is supposed to convey the marketing message that Boost is a success and useful to a lot of people.
See draft version at http://www.esva.net/~beman/boost-home/index.htm
Comments?
I would say that this "Mini-FAQ, probably reformatted and without header, should be placed immediately after:
The Boost web site provides free peer-reviewed portable C++ source libraries.
sentence. IMO, the remainder of the current "Welcome to boost.org" section, while correct, presicely lacks "marketing punch".
Ah! Good idea, IMO. The remainder of the current "Welcome..." section (everything after the first sentence) could be given a new section title "Goals". Take a look at http://www.esva.net/~beman/boost-home/index-mod-a.htm and let me know what you think. (But ignore spacing and boxes on the right - those are beyond my limited stylesheet knowledge. Once the content is agreed upon, perhaps Rene can help make it all look good.) Thanks, --Beman

Beman Dawes wrote:
While the redesigned Boost home page is informative and visually attractive, it doesn't seem to me to have much marketing punch because it doesn't give a viewer any idea of how useful and successful Boost has become.
Thanks to stylesheet help from Rene Rivera, I've drafted a new section (currently entitled "Mini-FAQ") that is supposed to convey the marketing message that Boost is a success and useful to a lot of people.
See draft version at http://www.esva.net/~beman/boost-home/index.htm
Comments? Do others think this is worth adding?
If we go forward with this, I'll try to get quotes from one or two other C++ luminaries to go in the "What do others say about Boost" sub-section.
Sorry disappoint you, but, frankly, "So download" <insert product here> "and start enjoying it" is exactly the kind of text I _never_ want to read in anything supposed to provide information. In fact, way more often than not, that kind of phrase, in my experience, indicates an inferior product and make me not want to buy or even try some product (be it software or a vacuum cleaner). Bragging about the number of happy customers has a similar effect. Having to scroll down to get some real information ("Latest News") is annoying, at best, for the regular visitor. I'm not against making Boost more popular. However, that should not happen at the cost of our primary goal: to provide high-quality useful libraries. If we start hiding the useful information under a heap of banal advertising then we fail to accomplish our mission. Perhaps, we could put this stuff on some "Boost for Managers" page instead of the start page. On that BoM page, we could also put information about the Boost Software License and other legal issues, the benefits users get from our review process, the link to the "who uses Boost" page(s) etc. Regards, m Send instant messages to your online friends http://au.messenger.yahoo.com

Martin Wille wrote:
Perhaps, we could put this stuff on some "Boost for Managers" page instead of the start page. On that BoM page, we could also put
That should read "BfM", of course. We could also name that page "Why Boost?" and list technical and economical benefits from using Boost separately. Regards, m Send instant messages to your online friends http://au.messenger.yahoo.com

Martin Wille wrote:
Sorry disappoint you, but, frankly, "So download" <insert product here> "and start enjoying it" is exactly the kind of text I _never_ want to read in anything supposed to provide information.
In fact, way more often than not, that kind of phrase, in my experience, indicates an inferior product and make me not want to buy or even try some product (be it software or a vacuum cleaner).
Bragging about the number of happy customers has a similar effect.
I've always felt that a "Who is using our project" list actually means "We aren't a complete failure! Really!". :-)

Peter Dimov wrote:
Martin Wille wrote:
Sorry disappoint you, but, frankly, "So download" <insert product here> "and start enjoying it" is exactly the kind of text I _never_ want to read in anything supposed to provide information.
In fact, way more often than not, that kind of phrase, in my experience, indicates an inferior product and make me not want to buy or even try some product (be it software or a vacuum cleaner).
Bragging about the number of happy customers has a similar effect.
I've always felt that a "Who is using our project" list actually means "We aren't a complete failure! Really!". :-)
The list is fine and motivating for us. It is more than just an attempt to use a big number as an argument. Announcing how many happy customers you have is a kind of an "a million flies can't err" argument, though. It's ok for a side note, but at a prominent place (like close to the top of the start page) it makes people ask "and that's the best you can tell us?". It feels like a second-hand car dealer type of argument. Regards, m Send instant messages to your online friends http://au.messenger.yahoo.com

From: Martin Wille <mw8329@yahoo.com.au>
Peter Dimov wrote:
Martin Wille wrote:
Sorry disappoint you, but, frankly, "So download" <insert product here> "and start enjoying it" is exactly the kind of text I _never_ want to read in anything supposed to provide information.
In fact, way more often than not, that kind of phrase, in my experience, indicates an inferior product and make me not want to buy or even try some product (be it software or a vacuum cleaner).
There should be a download link that is prominent, but it doesn't need to be woven into the marketing so directly. "If you're interested in trying Boost, look for the download information in the sidebar" should work.
Bragging about the number of happy customers has a similar effect.
I've always felt that a "Who is using our project" list actually means "We aren't a complete failure! Really!". :-)
The list is fine and motivating for us. It is more than just an attempt to use a big number as an argument.
Balance should resolve the forces here. Put one or two high profile, punchy quotes in callouts on the home page. The rest should be on "What the experts say about Boost" and "What Boost users say about it" pages, with links from the home page.
Announcing how many happy customers you have is a kind of an "a million flies can't err" argument, though. It's ok for a side note, but at a prominent place (like close to the top of the start page) it makes people ask "and that's the best you can tell us?". It feels like a second-hand car dealer type of argument.
You need marketing information, but you don't want to go over the top. There's no reason everything needs to be on the home page. If it provides a little information about Boost, with obvious, useful links to the rest of the information visitors need, the home page will be a success. -- Rob Stewart stewart@sig.com Software Engineer http://www.sig.com Susquehanna International Group, LLP using std::disclaimer;

On 7/4/05, Rob Stewart <stewart@sig.com> wrote:
There should be a download link that is prominent, but it doesn't need to be woven into the marketing so directly. "If you're interested in trying Boost, look for the download information in the sidebar" should work.
I think that a prominent download link is a very good idea. I, personally, commonly download lots of things and then check them later... I dont use to read ALL the page, download, open and etc... IMO, having a download link in the top of the main page will make people that are only surfing on the web for nothing to know a little of boost, at least uncompress it... IMO, heavier marketing on some "special" libraries of the boost in the main page could bring more immediate users for boost. As "special" libraries I mean smart_ptr, for example, that are almost essential in a C++ project. Sorry for my english...
-- Rob Stewart stewart@sig.com Software Engineer http://www.sig.com Susquehanna International Group, LLP using std::disclaimer; _______________________________________________ Unsubscribe & other changes: http://lists.boost.org/mailman/listinfo.cgi/boost
-- Felipe Magno de Almeida Developer from synergy and Computer Science student from State University of Campinas(UNICAMP). Unicamp: http://www.ic.unicamp.br Synergy: http://www.synergy.com.br "There is no dark side of the moon really. Matter of fact it's all dark."

Felipe Magno de Almeida wrote:
IMO, heavier marketing on some "special" libraries of the boost in the main page could bring more immediate users for boost. As "special" libraries I mean smart_ptr, for example, that are almost essential in a C++ project.
Sorry for my english...
My wife tells me that "special" is usually an insult. Jonathan

On 7/5/05, Jonathan Turkanis <technews@kangaroologic.com> wrote:
Felipe Magno de Almeida wrote:
IMO, heavier marketing on some "special" libraries of the boost in the main page could bring more immediate users for boost. As "special" libraries I mean smart_ptr, for example, that are almost essential in a C++ project.
Sorry for my english...
My wife tells me that "special" is usually an insult.
hahaha, sorry then, couldnt find a better word... What I meant was libraries that are more compelling to the website visitor, the ones that opened just to take a little look... and that may for some reason install and test it... IMO, if these users dont see any imediate use for the library, they wont demonstrate any interest in trying the lib or reading any documentation...
Jonathan
_______________________________________________ Unsubscribe & other changes: http://lists.boost.org/mailman/listinfo.cgi/boost
-- Felipe Magno de Almeida Developer from synergy and Computer Science student from State University of Campinas(UNICAMP). Unicamp: http://www.ic.unicamp.br Synergy: http://www.synergy.com.br "There is no dark side of the moon really. Matter of fact it's all dark."

Martin Wille <mw8329@yahoo.com.au> writes:
Sorry disappoint you, but, frankly, "So download" <insert product here> "and start enjoying it" is exactly the kind of text I _never_ want to read in anything supposed to provide information.
In fact, way more often than not, that kind of phrase, in my experience, indicates an inferior product and make me not want to buy or even try some product (be it software or a vacuum cleaner).
I agree.
Bragging about the number of happy customers has a similar effect.
Having to scroll down to get some real information ("Latest News") is annoying, at best, for the regular visitor.
I disagree. -- Dave Abrahams Boost Consulting www.boost-consulting.com

Martin Wille writes:
Sorry disappoint you, but, frankly, "So download" <insert product here> "and start enjoying it" is exactly the kind of text I _never_ want to read in anything supposed to provide information.
I wanted to say the say the exact same thing, Martin. I couldn't care less about having a link to "collected appeals to authority" on the front page. I use the Boost libraries for technical reasons, not because Bjarne Stroustrup (reportedly) uttered a fancy one-liner about them at one point. Peter

Peter Simons <simons@cryp.to> writes:
Martin Wille writes:
Sorry disappoint you, but, frankly, "So download" <insert product here> "and start enjoying it" is exactly the kind of text I _never_ want to read in anything supposed to provide information.
I wanted to say the say the exact same thing, Martin. I couldn't care less about having a link to "collected appeals to authority" on the front page. I use the Boost libraries for technical reasons, not because Bjarne Stroustrup (reportedly) uttered a fancy one-liner about them at one point.
You don't think we'll draw new users because Scott Meyers has recommended that people familiarize themselves with Boost? -- Dave Abrahams Boost Consulting www.boost-consulting.com

"David Abrahams" <dave@boost-consulting.com> schrieb im Newsbeitrag news:ud5q29y8h.fsf@boost-consulting.com...
Peter Simons <simons@cryp.to> writes:
Martin Wille writes:
Sorry disappoint you, but, frankly, "So download" <insert product here> "and start enjoying it" is exactly the kind of text I _never_ want to read in anything supposed to provide information.
I wanted to say the say the exact same thing, Martin. I couldn't care less about having a link to "collected appeals to authority" on the front page. I use the Boost libraries for technical reasons, not because Bjarne Stroustrup (reportedly) uttered a fancy one-liner about them at one point.
You don't think we'll draw new users because Scott Meyers has recommended that people familiarize themselves with Boost?
Yes and no! People get _aware_ of Boost this way. But they start useing it because it helps them to solve a problem! Bertolt PS: Boost.org enables you to use bleeding edge technology without ending in a bloodbath.

Bertolt Mildner wrote:
"David Abrahams" schrieb im Newsbeitrag
You don't think we'll draw new users because Scott Meyers has recommended that people familiarize themselves with Boost?
Yes and no!
People get _aware_ of Boost this way.
But they start useing it because it helps them to solve a problem!
I started using boost regex a few years ago after carefully comparing a number of C++ regex packages. It turns out I picked a pretty good one ;-) But it would have been a more obvious choice if there had been quotes from Meyers and Stroustrup on the homepage (I'm not sure I knew who Herb Sutter was back then).
Bertolt
Jonathan

Jonathan Turkanis wrote:
I started using boost regex a few years ago after carefully comparing a number of C++ regex packages. It turns out I picked a pretty good one ;-) But it would have been a more obvious choice if there had been quotes from Meyers and Stroustrup on the homepage (I'm not sure I knew who Herb Sutter was back then).
What about comparing boost to competitors? There are a lot of thread incapsulations, a lot of RegEx libraries etc. If you found a detailed technical comparison, would you read it? From one side, when I'm looking for a new library, I'd like to find a compact overview when several competitors are compared. It saves a lot of time. From other side, "feature comparison charts" are so offten used for pure marketing stuff... Andrey

"Bertolt Mildner" <Bertolt.Mildner@gmx.at> writes:
"David Abrahams" <dave@boost-consulting.com> schrieb im Newsbeitrag news:ud5q29y8h.fsf@boost-consulting.com...
Peter Simons <simons@cryp.to> writes:
Martin Wille writes:
Sorry disappoint you, but, frankly, "So download" <insert product here> "and start enjoying it" is exactly the kind of text I _never_ want to read in anything supposed to provide information.
I wanted to say the say the exact same thing, Martin. I couldn't care less about having a link to "collected appeals to authority" on the front page. I use the Boost libraries for technical reasons, not because Bjarne Stroustrup (reportedly) uttered a fancy one-liner about them at one point.
You don't think we'll draw new users because Scott Meyers has recommended that people familiarize themselves with Boost?
Yes and no!
People get _aware_ of Boost this way.
But they start useing it because it helps them to solve a problem!
And because they are aware of Boost, and what it provides. Without awareness and credibility nobody will get to the stage of solving problems. -- Dave Abrahams Boost Consulting www.boost-consulting.com

Beman Dawes <bdawes@acm.org> writes:
While the redesigned Boost home page is informative and visually attractive, it doesn't seem to me to have much marketing punch because it doesn't give a viewer any idea of how useful and successful Boost has become.
Thanks to stylesheet help from Rene Rivera, I've drafted a new section (currently entitled "Mini-FAQ") that is supposed to convey the marketing message that Boost is a success and useful to a lot of people.
See draft version at http://www.esva.net/~beman/boost-home/index.htm
Comments? Do others think this is worth adding?
Yes! It should be re-titled (not sure what -- "Adoption" sounds a little too vague), and moved up above Participation. Some other remarks: How many C++ programmers use Boost? Lots. Be specific. I would drop "Lots;" it doesn't add anything. 100,000 or so download each release from SourceForge. Good. Popular Linux distributions include Boost. Be specific. Which ones? Many organizations make Boost available to all their programmers via internal servers. Your point being that the number of downloads is misleadingly small? If so, spell it out. What do others say about Boost? Scott Meyers says "Familiarize yourself with Boost." That's item 55 in Effective C++, 3rd Ed. You can also quote Herb Sutter (see http://www.boost-consulting.com/boost.html) if you like. Should I or my organization use Boost? Indirectly, you're probably already a user, or soon will be, via the C++ Standard Library's TR1, or via programs which use Boost like Adobe Acrobat Reader 7.0. So download Boost and start enjoying it directly! A little too perky. And I betcha few people know what TR1 is. And nobody has it yet. And the paragraph doesn't answer the question it poses. So I suggest: Should I or my organization use Boost? Yes. Indirectly, you're probably already a user, via popular programs like Adobe Acrobat Reader 7.0 that use Boost libraries internally. Boost libraries give C++ programmers worldwide an edge in developing reliable and maintainable programs. By using Boost, you will increase the expressiveness of your code and reduce the amount of time and code needed to build an application. Because you won't need to write, test, and maintain a broad category of foundation components, you'll be able to concentrate on code that directly addresses your application domain. I have this idea for what developers produce when they use Boost: "functionality, not frameworks." Nice alliteration, but I don't know how to fit it in. -- Dave Abrahams Boost Consulting www.boost-consulting.com

David Abrahams wrote:
Should I or my organization use Boost? Indirectly, you're probably already a user, or soon will be, via the C++ Standard Library's TR1, or via programs which use Boost like Adobe Acrobat Reader 7.0. So download Boost and start enjoying it directly!
A little too perky. And I betcha few people know what TR1 is. And nobody has it yet. And the paragraph doesn't answer the question it poses. So I suggest:
Boost libraries give C++ programmers worldwide an edge in developing reliable and maintainable programs. By using Boost, you will increase the expressiveness of your code and reduce the amount of time and code needed to build an application. Because you won't need to write, test, and maintain a broad category of foundation components, you'll be able to concentrate on code that directly addresses your application domain.
The paragraph looks still a pure add worth to skip it. Why boost library does give an edge, and other good libraries don't? Your variant doesn't answer the question either. And there's no universal answer at all. The shortest answer would be: Quality design of Boost libraries is confirmed by many famous C++ gurus. RTFM and check if Boost has a library that fit your needs. Andrey

Andrey Melnikov <melnikov@simplexsoft.com> writes:
David Abrahams wrote:
Should I or my organization use Boost? Indirectly, you're probably already a user, or soon will be, via the C++ Standard Library's TR1, or via programs which use Boost like Adobe Acrobat Reader 7.0. So download Boost and start enjoying it directly!
A little too perky. And I betcha few people know what TR1 is. And nobody has it yet. And the paragraph doesn't answer the question it poses. So I suggest:
Boost libraries give C++ programmers worldwide an edge in developing reliable and maintainable programs. By using Boost, you will increase the expressiveness of your code and reduce the amount of time and code needed to build an application. Because you won't need to write, test, and maintain a broad category of foundation components, you'll be able to concentrate on code that directly addresses your application domain.
The paragraph looks still a pure add worth to skip it.
Then skip it. This information matters to some people (e.g. managers).
Why boost library does give an edge, and other good libraries don't?
I would never claim that other libraries don't (especially other good libraries). Please feel free to use any of them.
Your variant doesn't answer the question either.
Excuse me? You snipped the first word of my answer: Should I or my organization use Boost? Yes. Indirectly, you're ^^^ probably already a user, via popular programs like Adobe Acrobat Reader 7.0 that use Boost libraries internally. Boost libraries give C++ programmers worldwide an edge in developing reliable and maintainable programs. By using Boost, you will increase the expressiveness of your code and reduce the amount of time and code needed to build an application. Because you won't need to write, test, and maintain a broad category of foundation components, you'll be able to concentrate on code that directly addresses your application domain.
And there's no universal answer at all. The shortest answer would be:
Quality design of Boost libraries is confirmed by many famous C++ gurus. RTFM and check if Boost has a library that fit your needs.
That'll work great... for anyone who doesn't need to be convinced. -- Dave Abrahams Boost Consulting www.boost-consulting.com

Hi, in addition to the things others already mentioned here (and I agree with most the points made by them) I have some remarks regarding the ordering of the top page: 1st: IMHO the 'Participation' section isn't necessary at the top page. A first time visitor is interested in the 'whats', not in the 'hows'. 2nd: The 'Latest News' should move near the top of the page. That means, the news have to be shortened. I would go with something along: 07/01/2005: Version 1.33.0 released. It includes some new outstanding libraries improving the handling of streams, hash functions (aso). (a)Read more...(/a) Just some sentences are enough. Whoever is interested in a in-depth description, will follow the link. For all the others the date will be more interesting since it indicates a living product (as long as the last entry isn't outdated ;-). 3rd: 'The Boost web site provides free peer-reviewed portable C++ source libraries.' As far as I understand english, the site doesn't provide the libs. The boost community provides them. 'The emphasis is on libraries which work well with the C++ Standard Library.' I wouldn't emphasize on that any longer. Working well with the C++ SL is rather a precondition now. Maybe rewriting these crucial first sentences would be the best. Best regards Olaf Krzikalla
participants (12)
-
Andrey Melnikov
-
Beman Dawes
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Bertolt Mildner
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David Abrahams
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Felipe Magno de Almeida
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Jonathan Turkanis
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Martin Wille
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Olaf Krzikalla
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Peter Dimov
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Peter Simons
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Rob Stewart
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Vladimir Prus