Re: [boost] Logo substance. [was: Re: Logo... and page design.]

----- Mensaje original ----- De: Rene Rivera <grafik.list@redshift-software.com> Fecha: Lunes, Noviembre 22, 2004 11:06 pm Asunto: [boost] Logo substance. [was: Re: Logo... and page design.]
David Abrahams wrote:
"Peter Dimov" <pdimov@mmltd.net> writes:
I'm not a logo expert by any stretch of the imagination... but it seems to me that if you have a rocket, you don't need the text "boost". The rocket is the logo. It needs to have some unique visual features that establish its identity as the "boost/C++" rocket, of course.
Interesting. But every logo I've seen includes the name of the entity> it stands for somehow.
Yes, and that's done to enforce the association between the logo and the company identity. Eventually the logo becomes synonymous with the identity and starts getting used more frequently without the name. AT&T, Cingular, Apple, and Motorola come to mind in that respect.
Even if the rocket isn't part of some "Boost" text, you need to choose a font for "Boost" and decide how it sits next to or below the rocket.
True, but it will likely be easier to decide on the substance of the logo without the text. No distractions that way. Not that one should forget totally about the text. But it's much easier to think about what can represent Boost, without the word Boost in it.
So far I see three different concepts for logo:
1) The "<>" brackets.
2) The "++" operator.
3) The rocket.
Thogu I prefer the ++ theme, here's a possible design for the rocket idea, kinda retro-style. The execution can be much improved, just wanted to know whether the general style feels OK. Joaquín M López Muñoz Telefónica, Investigación y Desarrollo

JOAQUIN LOPEZ MU?Z wrote:
[...] Thogu I prefer the ++ theme, here's a possible design for the rocket idea, kinda retro-style.
The execution can be much improved, just wanted to know whether the general style feels OK.
I prefer a more modern-looking rocket. And how about shooting it through the 'o'? Dave

At 07:17 PM 11/22/2004, JOAQUIN LOPEZ MU?Z wrote:
Thogu I prefer the ++ theme, here's a possible design for the rocket idea, kinda retro-style.
The execution can be much improved, just wanted to know whether the general style feels OK.
Hummm... Looks a little too much like a bomb rather than a rocket to my eye. The idea seems OK, however. --Beman

--- Beman Dawes <bdawes@acm.org> wrote:
At 07:17 PM 11/22/2004, JOAQUIN LOPEZ MU?Z wrote:
Thogu I prefer the ++ theme, here's a possible design for the rocket idea, kinda retro-style.
It's very retro. Like the Hindenburg when it was about to explode.
The execution can be much improved, just wanted to know whether the general style feels OK.
Hummm... Looks a little too much like a bomb rather than a rocket to my eye.
Agreed. Try putting "C++" on the warhead.
The idea seems OK, however.
--Beman
I think I should have posted my idea on this thread. Cromwell Enage __________________________________ Do you Yahoo!? The all-new My Yahoo! - Get yours free! http://my.yahoo.com

Beman Dawes ha escrito:
At 07:17 PM 11/22/2004, JOAQUIN LOPEZ MU?Z wrote:
Thogu I prefer the ++ theme, here's a possible design for the rocket idea, kinda retro-style.
The execution can be much improved, just wanted to know whether the general style feels OK.
Hummm... Looks a little too much like a bomb rather than a rocket to my eye.
The idea seems OK, however.
Attached please find a little more stylish reformulation of the same idea. (bad thing is it looks too much like Tintin's "Destination Moon" rocket.) Joaquín M López Muñoz Telefónica, Investigación y Desarrollo

On Tue, Nov 23, 2004 at 06:04:20PM +0100, Joaqu?n M? L?pez Mu?oz wrote:
Attached please find a little more stylish reformulation of the same idea.
(bad thing is it looks too much like Tintin's "Destination Moon" rocket.)
What's wrong with that exactly? :-) I still like that logo best. I think it could be improved by putting "++" on the stripe, because the ring around the rocket looks like a "C" jon -- "Reality is that which, when you stop believing in it, doesn't go away." - Phillip K. Dick

Jonathan Wakely wrote:
On Tue, Nov 23, 2004 at 06:04:20PM +0100, Joaqu?n M? L?pez Mu?oz wrote:
Attached please find a little more stylish reformulation of the same idea.
(bad thing is it looks too much like Tintin's "Destination Moon" rocket.)
What's wrong with that exactly? :-)
I still like that logo best. I think it could be improved by putting "++" on the stripe, because the ring around the rocket looks like a "C"
I find this one too static, compared to Dave's attempts. It does have the sense of solidity that some have asked for, but I'd rather have a more dynamic feel (which reflects, I think, more accurately what boost is. Much of boost is not for the faint-hearted.)

Deane Yang <deane_yang@yahoo.com> writes:
Jonathan Wakely wrote:
On Tue, Nov 23, 2004 at 06:04:20PM +0100, Joaqu?n M? L?pez Mu?oz wrote:
Attached please find a little more stylish reformulation of the same idea.
(bad thing is it looks too much like Tintin's "Destination Moon" rocket.) What's wrong with that exactly? :-) I still like that logo best. I think it could be improved by putting "++" on the stripe, because the ring around the rocket looks like a "C"
I find this one too static, compared to Dave's attempts. It does have the sense of solidity that some have asked for, but I'd rather have a more dynamic feel (which reflects, I think, more accurately what boost is. Much of boost is not for the faint-hearted.)
Thanks. Actually I thought that Joaquín's design was plenty dynamic and better than mine on simplicity grounds. I do agree about the ring and the ++. Put a little white gap between the rocket and the ring at the intersection, and you've got your "C." -- Dave Abrahams Boost Consulting http://www.boost-consulting.com

On Tuesday, November 23, 2004, at 02:29 PM, David Abrahams wrote:
Deane Yang <deane_yang@yahoo.com> writes:
Jonathan Wakely wrote:
On Tue, Nov 23, 2004 at 06:04:20PM +0100, Joaqu?n M? L?pez Mu?oz wrote:
Attached please find a little more stylish reformulation of the same idea.
(bad thing is it looks too much like Tintin's "Destination Moon" rocket.) What's wrong with that exactly? :-) I still like that logo best. I think it could be improved by putting "++" on the stripe, because the ring around the rocket looks like a "C"
I find this one too static, compared to Dave's attempts. It does have the sense of solidity that some have asked for, but I'd rather have a more dynamic feel (which reflects, I think, more accurately what boost is. Much of boost is not for the faint-hearted.)
Thanks. Actually I thought that Joaquín's design was plenty dynamic and better than mine on simplicity grounds. I do agree about the ring and the ++. Put a little white gap between the rocket and the ring at the intersection, and you've got your "C."
Hmm... two little puffs of exhaust could be +'s and the third could be a 'C'-ring. It's kinda' cartoony, but fun.

Rich Johnson <rjohnson@dogstar-interactive.com> writes:
I find this one too static, compared to Dave's attempts. It does have the sense of solidity that some have asked for, but I'd rather have a more dynamic feel (which reflects, I think, more accurately what boost is. Much of boost is not for the faint-hearted.)
Thanks. Actually I thought that Joaquín's design was plenty dynamic and better than mine on simplicity grounds. I do agree about the ring and the ++. Put a little white gap between the rocket and the ring at the intersection, and you've got your "C."
Hmm... two little puffs of exhaust could be +'s and the third could be a 'C'-ring. It's kinda' cartoony, but fun.
Or you could make the +es into four-pointed stars. -- Dave Abrahams Boost Consulting http://www.boost-consulting.com

On Tuesday, November 23, 2004, at 05:25 PM, David Abrahams wrote:
Thanks. Actually I thought that Joaquín's design was plenty dynamic and better than mine on simplicity grounds. I do agree about the ring and the ++. Put a little white gap between the rocket and the ring at the intersection, and you've got your "C."
Hmm... two little puffs of exhaust could be +'s and the third could be a 'C'-ring. It's kinda' cartoony, but fun.
Or you could make the +es into four-pointed stars.
You really could have a lot of fun with this theme: - crescent moon and two 4-pointed stars - swoosh of the contrail to make a 'C' - animate a swoosh with stars/puffs which then morphs into 'Boost'. - and so on...

Joaquín Mª López Muñoz <joaquin@tid.es> writes:
Beman Dawes ha escrito:
At 07:17 PM 11/22/2004, JOAQUIN LOPEZ MU?Z wrote:
Thogu I prefer the ++ theme, here's a possible design for the rocket idea, kinda retro-style.
The execution can be much improved, just wanted to know whether the general style feels OK.
Hummm... Looks a little too much like a bomb rather than a rocket to my eye.
The idea seems OK, however.
Attached please find a little more stylish reformulation of the same idea.
(bad thing is it looks too much like Tintin's "Destination Moon" rocket.)
It's starting to look a bit more military to me. -- Dave Abrahams Boost Consulting http://www.boost-consulting.com

At 12:04 PM 11/23/2004, Joaquín Mª López Muñoz wrote:
Beman Dawes ha escrito:
At 07:17 PM 11/22/2004, JOAQUIN LOPEZ MU?Z wrote:
Thogu I prefer the ++ theme, here's a possible design for the rocket idea, kinda retro-style.
The execution can be much improved, just wanted to know whether the general style feels OK.
Hummm... Looks a little too much like a bomb rather than a rocket to my eye.
The idea seems OK, however.
Attached please find a little more stylish reformulation of the same
idea.
(bad thing is it looks too much like Tintin's "Destination Moon" rocket.)
I think Dave Abrahams' rocket looks friendlier. --Beman

I *really* like the rocket a lot but think you could improve the design by using a little bit of color. The tail fins should be red as should the nose-cone. The body of the rocket should be light gray. Bugs Bunny style. It already looks a bit cartoonish, just go a little further. Also, it seems to my eye that the ring around it could be turned into a big "C", along with which you could add "++" markings on the rocket. This way you'd end up with something that was much more clearly a rocket (than a bomb as someone else mentioned) *and* succeeded in capturing the "C++" aspect of Boost w/o too much graphical clutter. The rocket could stand alone as a Boost "glyph" but should appear with the word "Boost" in larger formats. -- Caleb Epstein caleb dot epstein at gmail dot com

Caleb Epstein <caleb.epstein@gmail.com> writes:
I *really* like the rocket a lot but think you could improve the design by using a little bit of color. The tail fins should be red as should the nose-cone. The body of the rocket should be light gray. Bugs Bunny style. It already looks a bit cartoonish, just go a little further.
Also, it seems to my eye that the ring around it could be turned into a big "C", along with which you could add "++" markings on the rocket. This way you'd end up with something that was much more clearly a rocket (than a bomb as someone else mentioned) *and* succeeded in capturing the "C++" aspect of Boost w/o too much graphical clutter.
That's a really cool idea.
The rocket could stand alone as a Boost "glyph" but should appear with the word "Boost" in larger formats.
Nifty. -- Dave Abrahams Boost Consulting http://www.boost-consulting.com

JOAQUIN LOPEZ MU?Z <joaquin@tid.es> writes:
Thogu I prefer the ++ theme, here's a possible design for the rocket idea, kinda retro-style.
Oh, that is really cool! I think we need a porthole on the rocket, though, to avoid the missile connotation. -- Dave Abrahams Boost Consulting http://www.boost-consulting.com
participants (10)
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Beman Dawes
-
Caleb Epstein
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Cromwell Enage
-
David Abrahams
-
David B. Held
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Deane Yang
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JOAQUIN LOPEZ MU?Z
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Joaquín Mª López Muñoz
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Jonathan Wakely
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Rich Johnson