-----Original Message----- From: boost-bounces@lists.boost.org [mailto:boost-bounces@lists.boost.org] On Behalf Of Jonathan Turkanis Sent: Wednesday, March 09, 2005 3:47 PM To: boost@lists.boost.org Subject: [boost] Re: Logo Contest
Reid Sweatman wrote:
Although the logo of the Infiniti company is completely abstract, it`s incredible: http://people.inf.elte.hu/cad/etc/boost/infiniti.png
Spot on. I'd further add that most of the best commercial logos are pretty simple--not all, but it's a lot harder to make a complex one appealing.
When I talked about logos being "complex," I didn't mean they should have lots of moving parts. Perhaps I should have said "subtle."
I wasn't criticizing; I was agreeing with you. I didn't misunderstand you.
... I'm surprised no one used recursion as a means of indicating "boostness."
See #89.
Not the kind of thing I meant, but then, I wasn't too specific. Also, I guess I don't know the technique being mentioned. Is the first "cpp" a scope?
Incidentally, I'm also surprised no one has tried to define a coherent color scheme, especially given that there *are* graphic designers present.
There are only a few designs whose color schemes I would describe as "incoherent".
Okay, since I'm about to point out ones I didn't like, let me state in advance that I've no intention of insulting anyone's effort, and none of this is intended as a flame. I intend it constructively. And even though it usually looks otherwise, I *know* I don't know it all <g>. That said... 76b; yeah, it's supposed to be flames, but it's too sharp a color contrast for me when that saturated. Actually, all the yellow/blue ones here I find unpleasant; pulled back a bit, maybe with the yellow duskier, more towards the orange, I might have liked it better. Maybe push the blue towards teal a bit at the same time, to get closer to some kind of analogous scheme. If the yellow is either bright or saturated, then green, black, purple, or red is about all that I think works, and I think the red or green should be lightened in that combo. Just my taste, maybe, but the very contrasty, very saturated ones (66, for instance) I don't care for. There are quite a few on the list that are very appealing from the standpoint of simply catching the eye, and they tend to be, with rare exceptions, ones that use toned-down shades of a single color (of course, when you render in something like Maya or 3ds max, as some of them clearly are, you tend to get that, but some of the "Photoshopped" ones have the quality, too). That doesn't necessarily mean they're the ones I voted for, since there were other considerations, as well. I also didn't much like the ones that just rendered the name, no matter how prettily. One thing I do note, though; most of the ones with that kind of sophisticated monotone color tend to be blue. That was what I had in mind when I mentioned the existing scheme. Another example: 32a and b. Two colors I don't really want to see outside of a Lichtenstein. Well, not even then, truth to tell. <g> The two colors with the most widely differing effects on index of refraction. Hurts the eyes. Energetic, I suppose, but a cliché, no? One more and I'll de-tirade: all the 26s. Dusky burgundy and dark forest green are just a bit too far off any coherent scheme I can invent on the color wheel (of course, pick a different theorist's wheel--or thing that isn't a wheel, like the Nippon Color and Design Institute's scheme--and get a different take on what's coherent; hmmmn...I wonder how much of what's bugging me might be related to cultural apprehensions of color affect?). Here, the problem is compounded by having dark colors on a medium gray background; it's just too dark. Nothing pops out (or *up* <g>). Okay, first I was bitching about too much contrast, now I want more. A middle ground, really (and I don't mean neutrals <g>). Okay, done. Apologies to any who feel savaged.
a couple of the entries even try to do much with color, and I can't find any consistency in the usage
Some color schemes may be unapealing, but I'm not sure which ones are actually inconsistent.
Think I got that out of my system above. Uh, if you reply and I seem to have dropped off the face of the earth, I likely have. Think my mobo's cooking on me, so I'm gonna be down for a while. Not ignoring you, just not here (which usually goes without saying <g>). Reid