David Abrahams wrote:
With all due respect, I find this logo direction dry, unattractive, and not memorable.
For contrast, I think Joaquín Muñoz's preferred black on white plus-plus design is the best I've seen so far, including his rockets. If all of the thus-far proposed logos were put before me in a controlled test, and the examiner asked me which one of these logos was most likely the logo of a high-quality, industrial-grade, corporate-accepted software package, I'd go with the plus-plus design. The rocket design is visually pleasing and has an interesting relationship to the name "Boost," but so far, it doesn't lead me to the above mental association of a high-quality software package. It may be a little too cute. Aaron W. LaFramboise