At 00:02 29/11/2004, you wrote:
JOAQUIN LOPEZ MU?Z wrote:
Is it only the color you don't like, or also the rest? :)
I'm no real expert in this field, but there are two very common rules in design they tought me:
a) use as few colors as necessary b) use as few fonts as necessary
I'm no expert either but http://graphicdesign.about.com/od/logotips/a/8logoelements_2.htm has a interesting point about colour which I haven't seen mentioned here; Works Within Industry Conventions Often there are consistencies among logos in certain industries, and following these conventions can help customers more easily identify what you do or what you sell. This doesn't mean you should sacrifice originality, but it does mean you (or the firm creating your logo design) should be aware of patterns among logos in your industry and somehow incorporate these consistencies into your design. For example, did you realize that the main color for the logos for Microsoft, IBM, Dell, Hewlett Packard and Intel is blue? The color blue is associated with stability and progress and has long been a standard color among high-tech companies. So if you were a technology company, you would probably want to incorporate blue into your logo design to take advantage of these positive built-in associations. Regards Mark --- Outgoing mail is certified Virus Free. Checked by AVG anti-virus system (http://www.grisoft.com). Version: 6.0.788 / Virus Database: 533 - Release Date: 01/11/2004