[boost] [boot] using the boost name on unofficial libraries

i see a *lot* of rejected / unfinished libraries that use the boost name with the intentions of one day becoming a boost library. doesn't this affect the brand strength associated with the boost name? i would have thought that it wouldn't be ok to name your library a boost library before it is officially accepted, but that doesn't seem to be the case? or is it the case but it isn't / can't be enforced?