On Wed, Jul 17, 2024 at 12:42 PM Robert Ramey via Boost < boost@lists.boost.org> wrote:
FWIW - I much prefer the current logo which was developed by community inclusive process with many submissions and designs.
Thanks. Upon reviewing my initial post I think I could have communicated more clearly. Will everyone please vote on one of the following two options: 1. Boost adopts the proposed new logo with Alliance as custodian of the trademark 2. No change
Also FWIW - when an organization starts messing with it's logo, I take it as a sign that they are stuck and don't know what else to do.
I agree that gratuitous changes in trade dress presage a decline in quality. However, that is not what is happening here. The current situation is that Boost has a roughly 15-year old logo which has no trademark and does not evoke Boost qualities of technical excellence and innovation. For example, a thought experiment. Ask C++ users who are not on the mailing list or contributors to Boost if they recognize this image: https://pbs.twimg.com/profile_images/847509124312989696/vv1ev8i__400x400.jpg It is also true that aesthetics are subjective. However, all else being equal, it is more likely that someone will associate the word "Boost" with a logo that looks like the letter "B", than they will associate it with a logo consisting of three partially overlapping hexagons. Adopting a logo is a necessary but insufficient condition to establish a brand. One must also use the image mark often and and consistent with the project's values for the public to associate the image with the project. This is explained in greater detail here: https://www.boost.io/doc/contributor-guide/docs/logo-policy-media-guide.html... One might rightly ask, "why not just start using the old mark often and consistently?" This is better than what we are doing now (which is nothing) but suffers from the problem that the old mark is associated with old things which represent stagnation. A new mark, with accompanying guidance on usage, transmits needed momentum to our Boost renaissance by informing the public that things are now changing for the better. Thanks