----- Mensaje original ----- De: Rene Rivera <grafik.list@redshift-software.com> Fecha: Lunes, Noviembre 22, 2004 11:06 pm Asunto: [boost] Logo substance. [was: Re: Logo... and page design.]
David Abrahams wrote:
"Peter Dimov" <pdimov@mmltd.net> writes:
I'm not a logo expert by any stretch of the imagination... but it seems to me that if you have a rocket, you don't need the text "boost". The rocket is the logo. It needs to have some unique visual features that establish its identity as the "boost/C++" rocket, of course.
Interesting. But every logo I've seen includes the name of the entity> it stands for somehow.
Yes, and that's done to enforce the association between the logo and the company identity. Eventually the logo becomes synonymous with the identity and starts getting used more frequently without the name. AT&T, Cingular, Apple, and Motorola come to mind in that respect.
Even if the rocket isn't part of some "Boost" text, you need to choose a font for "Boost" and decide how it sits next to or below the rocket.
True, but it will likely be easier to decide on the substance of the logo without the text. No distractions that way. Not that one should forget totally about the text. But it's much easier to think about what can represent Boost, without the word Boost in it.
So far I see three different concepts for logo:
1) The "<>" brackets.
2) The "++" operator.
3) The rocket.
Thogu I prefer the ++ theme, here's a possible design for the rocket idea, kinda retro-style. The execution can be much improved, just wanted to know whether the general style feels OK. Joaquín M López Muñoz Telefónica, Investigación y Desarrollo
