Boost Logos: proposed high constrast logo
Hi all, In my opinion there should be a high contrast version of the Boost logo . (by that I mean either black and white or high contrast with very mild gradients on white background). Particularly I am talking about the three hexagons icon. As an example, the first attachment here has the official logo in SVG format. Because of the background gradient and the gradient fill of the hexagon it is not *obvious* how to convert this to high contrast. What should be replaced by black (or solid blue)? the hexagon filling? the hexagon borders? the background? A possible high contrast logo is attached in the second file. By no means official or the best option, it is just an possibility, maybe the simplest one. *Just an example*. Note that even the darkest blue used in the gradient of the official logo is not enough to contrast with white, so I used a darker blue. The reason I think a high contrast logo is the following: If you want to have a document printing quality (or high quality PDF) you need a vector format. If the printing or visualization is done in black and white, the logo should have high contrast otherwise the appearance will be very device dependent. While everyone should take care in printing in good devices having a logo that is barely visible in black/white/grey printing in some devices is not acceptable. As a test for what makes a high contrast logo a good one, just try printing and small version (one centimeter square) of the logo in a black and white laser printer with random text around it and you will see the problem with the low contrast original logo. It will appear like a grey blob at best. Please this thread is not about a new logo design just an adaptation of the existing one. This thread is not be related with the "Powered by" logo discussion Alfredo PS: the attachments are Inkscape SVG.
-----Original Message----- From: boost-users-bounces@lists.boost.org [mailto:boost-users- bounces@lists.boost.org] On Behalf Of Alfredo Correa Sent: Monday, October 04, 2010 7:05 AM To: boost-users@lists.boost.org Subject: [Boost-users] Boost Logos: proposed high constrast logo
Hi all,
In my opinion there should be a high contrast version of the Boost logo . (by that I mean either black and white or high contrast with very mild gradients on white background). Particularly I am talking about the three hexagons icon.
As an example, the first attachment here has the official logo in SVG
format.
Because of the background gradient and the gradient fill of the hexagon it is not *obvious* how to convert this to high contrast. What should be replaced by black (or solid blue)? the hexagon filling? the hexagon borders? the background?
Personally I'm not sure what the hexagons are about anyway. (We are not a chemical company - and I didn't vote for the logo). But it's what we've got.
A possible high contrast logo is attached in the second file. By no means official or the best option, it is just an possibility, maybe the simplest one. *Just an example*.
Note that even the darkest blue used in the gradient of the official logo is not enough to contrast with white, so I used a darker blue.
The reason I think a high contrast logo is the following: If you want to have a document printing quality (or high quality PDF) you need a vector format. If the printing or visualization is done in black and white, the logo should have high contrast otherwise the appearance will be very device dependent. While everyone should take care in printing in good devices having a logo that is barely visible in black/white/grey printing in some devices is not acceptable.
As a test for what makes a high contrast logo a good one, just try printing and small version (one centimeter square) of the logo in a black and white laser printer with random text around it and you will see the problem with the low contrast original logo. It will appear like a grey blob at best.
This is true - but most docs are viewed on screen, and colour printing is common too. The word Boost in the logo will still stand out, and I think the whole result is 'good enough'. The text is the thing - I feel we only need the Boost logo as a minor detail. So (while your comments are entirely convincing), I don't feel it is worth the complication. Paul --- Paul A. Bristow, Prizet Farmhouse, Kendal LA8 8AB UK +44 1539 561830 07714330204 pbristow@hetp.u-net.com
On Oct 5, 6:02 am, "Paul A. Bristow"
-----Original Message----- From: boost-users-boun...@lists.boost.org [mailto:boost-users- boun...@lists.boost.org] On Behalf Of Alfredo Correa Sent: Monday, October 04, 2010 7:05 AM To: boost-us...@lists.boost.org Subject: [Boost-users] Boost Logos: proposed high constrast logo
Hi all,
In my opinion there should be a high contrast version of the Boost logo . (by that I mean either black and white or high contrast with very mild gradients on white background). Particularly I am talking about the three hexagons icon.
As an example, the first attachment here has the official logo in SVG format. Because of the background gradient and the gradient fill of the hexagon it is not *obvious* how to convert this to high contrast. What should be replaced by black (or solid blue)? the hexagon filling? the hexagon borders? the
background?
yes, in the official logo there is a grey gradient below the three hexagons which makes things worst. The grey gradient background gives some *color* constast with the white borders of the hexagons. Needless to say it doesn't give the necessary black and white contrast.
Personally I'm not sure what the hexagons are about anyway.
(We are not a chemical company - and I didn't vote for the logo).
But it's what we've got.
Right, Me neither, I am not a fan of the logo. I think it is just barely ok. But this is not what the discussion is about.
A possible high contrast logo is attached in the second file. By no means official or the best option, it is just an possibility, maybe the simplest one. *Just an example*.
Note that even the darkest blue used in the gradient of the official logo is not enough to contrast with white, so I used a darker blue.
The reason I think a high contrast logo is the following: If you want to have a document printing quality (or high quality PDF) you need a vector format. If the printing or visualization is done in black and white, the logo should have high contrast otherwise the appearance will be very device dependent. While everyone should take care in printing in good devices having a logo that is barely visible in black/white/grey printing in some devices is not acceptable. As a test for what makes a high contrast logo a good one, just try printing and small version (one centimeter square) of the logo in a black and white laser printer with random text around it and you will see the problem with the low contrast original logo. It will appear like a grey blob at best.
This is true - but most docs are viewed on screen, and colour printing is common too.
The word Boost in the logo will still stand out, and I think the whole result is 'good enough'.
Ok, I agree. But remember somethings will be done *one way or another*. I needed to have the logo in a printed report so I had to make the high contrast version (the attached one). There was no other way around it. If many boosters agree with you, then this is like saying "if you ever need a high constrast logo, make your own". Which by the way I think is a great policy.
The text is the thing - I feel we only need the Boost logo as a minor detail.
BTW, talking about words, I think the same should be said about all the accompanying phrases "Powered by", "Proposed", "Not quite", that is 'make your own and don't bother'.
So (while your comments are entirely convincing), I don't feel it is worth the complication.
I agree, that is a totally healthy approach. I was just checking. Cheers, Alfredo PS: Everyone, (Unless the community complains in the future), feel free to use the SVG file attached at the beginning of this thread.
At Tue, 5 Oct 2010 14:02:14 +0100, Paul A. Bristow wrote:
Personally I'm not sure what the hexagons are about anyway.
(We are not a chemical company - and I didn't vote for the logo).
They make me think of a beehive. -- Dave Abrahams BoostPro Computing http://www.boostpro.com
I agree, a honeycomb is what I first thought. There is a passing resemblance to benzene rings but the circle denoting delocalised electrons is missing. Regards, Andrew Marlow Internet dave@boostpro.com Sent by: boost-users-bounces@lists.boost.org 07/10/2010 11:47 Please respond to boost-users@lists.boost.org To boost-users@lists.boost.org cc zoltan.juhasz@gmail.com Subject Re: [Boost-users] Boost Logos: proposed high constrast logo At Tue, 5 Oct 2010 14:02:14 +0100, Paul A. Bristow wrote:
Personally I'm not sure what the hexagons are about anyway.
(We are not a chemical company - and I didn't vote for the logo).
They make me think of a beehive. -- Dave Abrahams BoostPro Computing http://www.boostpro.com _______________________________________________ Boost-users mailing list Boost-users@lists.boost.org http://lists.boost.org/mailman/listinfo.cgi/boost-users ___________________________________________________________ This e-mail may contain confidential and/or privileged information. If you are not the intended recipient (or have received this e-mail in error) please notify the sender immediately and delete this e-mail. Any unauthorised copying, disclosure or distribution of the material in this e-mail is prohibited. Please refer to http://www.bnpparibas.co.uk/en/information/legal_information.asp?Code=ECAS-8... for additional disclosures.
participants (6)
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AJG -
alfC -
Alfredo Correa
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andrew.marlow＠uk.bnpparibas.com -
David Abrahams -
Paul A. Bristow